Staropramen Lager

This limited edition Lager designed by BBDO celebrates Prague and the famous Carl's bridge.

Staropramen Lager

Staropramen Lager was introduced to a limited market in Ukraine and Russia.

"The Task. In Ukraine, regardless of the neighbor aggression, SunInBev asked us to make a special edition of Staropramen can design. Staropramen is the brand that keeps Prague in it’s heart. The Limited Edition of Staropramen cans was introduced to Ukraine & Russia in 2014. We needed an idea that reflects Prague’s legends. The Idea. Cans are perfect building material. Everybody knows you can build a lot using cans only. We decided to build the famous symbol of Prague - Carl’s bridge. Every can is a piece of bridge. The Results. The client is planning to launch Bridge edition in UK, Sweden and 4 other European countries."

Credits: Creative Director - Rytis Juodeika, Anze Jereb // Art Director - Alexander Rogovets // Copywriter - Taras Droom // Head of Design Studio - Martynas Birskys // Designer - Tanya Tkachenko // City - Kyiv // Country: Ukraine

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