The Velour Summer Collection

The Velour Summer '13 men’s collection has an art deco inspiration.

The Velour Summer Collection

The Velour Summer '13 men’s collection has an art deco inspiration. The look is based on a Miami art deco with its decorative and colourful palette. The capsule collection has a classic base that consists of shirts, jackets and chinos but is given a playful touch through different artworks and prints. The colour of the look is light pink that can be seen in both plain shirts and plaid shirts. The pink in the collection is combined with grass green and navy. The most decorative style is the round neck brushed knitted sweater. It has a navy body with an all over green parrot embroidery. Same parrot artwork is used as single chest embroidery on the shirts. The parrot artwork gives the collection an exotic and summer feeling.

The photo shoot of the collection took place at Blå Tåget, with its beautiful train coaches preserved in its original 60’s condition. The train has a luxurious, yet charming, fine dining restaurant coupé where you can enjoy a three course dinner cooked on board by the train’s very own master chef. Blå Tåget also has a unique bar coach where you can order fine wine served in crystal glass before dinner or an avec to your coffee, this to the tones of live piano music.

Velour, founded in 2002, makes ‘feelgood preppy’ clothes for men and women with a perfect fit and refined details. The Swedish brand gives a stylish twist to traditional items of clothing such as parkas, shirts, chinos, cardigans and trench coats. Velour has its origins in Göteborg. This vivid city is also home to many musicians, artists, designers and young entrepreneurs.

photo© Malin Johansson

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