Triumph and Disaster

Triumph & Disaster is a new mens range of products based on combining classic and old-fashioned methods of grooming such as razor shaving and traditional organic ingredients with contemporary innovations in science. The name ‘Triumph & Disaster’ comes from a Rudyard Kipling poem which features advice from a father to his son to “meet with Triumph & Disaster and treat those two impostors just the same”. Our design for the brand and packaging follows in the poetic and balances the tension of ‘contemporary’ with a nostalgic yearning for the past. This tension is exemplary in the juxtaposition of typefaces that visibly bear the traces of different eras – typically ones that would never be considered ‘timeless’. The photographic direction for the brand currently uses (or is strongly graded to suggest) pre-digital photographic image processes such as slide and polaroid film.