Making of Rio 2016

The dream project.

Imagine a brand born with a huge challenge: to represent the Passion and Transformation of a city and an entire country, and project these values to the rest of the world. A brand that must express unity. Inspire achievement and optimism. Avoid clichés and present Rio de Janeiro as the site of the largest sporting event in the world - to its very own Cariocas, and to athletes and people around the world. This important and much coveted project united 138 Brazilian design and branding companies around a shared dream: to design the brand that would become part of city’s history and of the history of the Olympic Games. That was the beginning of the project that granted Tátil the pleasure and privilege of creating the brand for the Rio 2016 Olympic Games.

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