Four Souls

Concept: The Project consisted in creating a series of prints that, breaking with the common way of doing it, could last on time and focus on the innovation of the materials. "We wanted to turn a traditional quality product, like the wine from Señorío de Somalo, into something modern and exclusive. And as for this, we created a wine bottle collection – limited edition – full of information."

How it works: "Using QR codes, we created minimalist looking labels, that could turn wider with only one small move. This way, when you scan the code with your phone we enter, literally, in the winery’s world. The collection’s name is Cuatro Almas (Four Souls). The “souls” represents the different varieties that the winery hosts. The whole collection is about this number: four collections with four bottles each."

Creative Team: GRANtipo. - Creative Director: Sergio Daniel García. - Art Director: Sergio Daniel García.