
Puma by Alexander McQueen
Spring/Summer 2012 Street Climb Mid.

FLIGHT RISK TAKEN. As notorious and glorious as ever, Alexander McQueen PUMA takes its exploration of urban escapism to a wholly unexpected plane, reinvigorating it with vintage styling and signature theatrics. Inspiration is taken from the spirit and movement of an eagle, free from responsibility to anything and enabled by its great technical ability to fly. This concept is re-imagined with ‘athletic opulence’ as retro joggers are sabotaged with dressy materials and flamboyant color blocking. McQueen’s distinct feathers provide a final, charismatic, ironic touch to this latest ‘flight’ from normalcy.




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