Pyramid Structures. Structure the case conclusion recipient-friendly by applying the Pyramid Principle Use the pyramid structure to provide syntheses and recommendations at the end or in between your case interviews. Instead, he felt he had to demonstrate his intellect by telling them about all 25 options that might work, in a semi-organized list. tl;dr - it's worth reading Barbara Minto's The Pyramid Principle.. My preferred story structure for presentation, e-mail or blogging was previously S-C-Q-A: Situation, Complication, Question and Answer – also known as The Minto Pyramid Principle.  But all else being equal, the person who advances the fastest is usually the one who knows the value of time, how to deliver value, and tell a succinct story with sound reasoning. With 79% of online readers strictly skimming their content today, we can safely assume that people crave writing that gets to the point and gets to it early.Whether it’s an article or an internal wiki post, people want to consume it as fast as possible. The question you raise needs to have answers that are mutually exclusive and completely exhaustive, otherwise known in business lingo as MECE. Although it's not universally true, I've found that as folks move into more senior roles, they spend a lot more time writing. 1. It is now widely part of the toolkit every strategy consultants around the world needs to learn and use. at getting all the new recruits to go from hot-shot, straight-from-campus hires to expert consultants in the shortest amount of time. Finally, the “how,” or tactical, practical advice for executing the main takeaway, will branch out from each “why.”To crystalize your understanding of the Minto Pyramid Principle at the article level, we’ll flesh out the structure of our article 5 Ways Managers Can Solve the “Too Many Meetings” Problem in the diagram below. Yes, it’s possible your recommendation may be wrong. They’ll want you around, whether as a consultant or in another capacity – don’t be surprised when clients want to hire you. Use the following examples of connected and complementary models to weave Minto’s pyramid into your broader latticework of mental models. There are six skills you need to learn in order to succeed in the world of consulting. The Pyramid Principle is a famous book by Barbara Minto on the McKinsey method for effective communication. The Pyramid Principle Training module This document is part of a set of supporting material available for download upon purchase of Strategy Execution Heroes by Jeroen De Flander (isbn 978-908148731-3) .  Absolutely, though in a different way. For most of us, the Minto Pyramid Principle is the opposite of what our high school English teachers and college professors taught us. This is something Derek, a true genius who I thought would change the game for my firm, couldn’t grasp. SCQ Framework SM The Minto Pyramid Principle® is the powerful and compelling process for producing everyday business documents – to-the-point memos, clear reports, successful proposals, or dynamic presentations.. Minto Books International, Inc. 19 Cadogan Place London SW1X 9SA UK Tel: +44 (0)207 235 6274 Fax: +44 (0)207 823 1827. If I handed you a list of 25 options, you’d have no chance of making a smart decision. Mutually exclusive means that each component is distinct, there is no overlap, and that you can address each part on its own without worrying about the other components. What is the Pyramid Principle?  And the base of one pyramid can (and often does) become the tip of another, to maintain the ‘rule of 3’ discussed above. ”, Last comes the “how.” Check out the tips we dish out in our example section below.“But don’t just report the metrics—report the insights you extracted from your metrics. Just like a pyramid, your article’s premise, which should be stated in the introduction, will sit at the very top of your article. Good stories don’t just dump information on their audiences, they begin by crisply describing a situation, creating a mental picture in the mind of the audience. Â. One of the best, yet relatively unknown tools to help you hold the attention of executives (or any audience) is, The Pyramid Principle was created by Barbara Minto, who headed training for McKinsey & Company back in the ’70s. This creates a sense of urgency, compelling the executive to listen and possibly act, based on your upcoming ideas. Communicating the thinking requires only that you guide the reader down the pyramid.” In other words, we can break down the Pyramid Principle into three main points: 1.  For horizontal relationships, the supporting points relate to each other, using either deductive or inductive reasoning. Instead of hosting this time-consuming meeting, salvage part of your team’s day by regularly reporting metrics in your wiki. If there is power in the vertical relationships, is there also power in the horizontal relationships? My revised thoughts (2016) shown in red color.. Consultants must structure their thinking.  The answer or recommendation is then provided as the resolution, the (hopefully) happy ending to the story. The Pyramid Principle was created by Barbara Minto, who headed training for McKinsey & Company back in the ’70s. Barbara Minto, 1995. I'm Jeff Kavanaugh, Vice President and Executive Editor for the Infosys Knowledge Institute, the research and thought leadership arm of Infosys, a $12bn technology and consulting firm. That’s where the Pyramid Principle comes in. Why is the Pyramid Principle important in consulting? This is from 4 years ago and covers the Minto’s pyramid principle – one of the most important concepts in executive communication and logical structuring of arguments.This is really big at all the big 4 and big 3.It is the scaffolding of management consulting thinking. We’ve all experienced the pain these meetings inflict. Minto Pyramid Principle, also referred to as the McKinsey’s Pyramid Principle, is a The Minto Pyramid Principle® is the powerful and compelling process for producing everyday business documents – to-the-point memos, clear reports, successful proposals, or dynamic presentations. For the Love of Physics - Walter Lewin - May 16, 2011 - Duration: 1:01:26. You need to tell your stories in a way that models the way people process information. While it might be overkill for most writing we do, it is still a useful reference. But you must remember that they were paid to read our writing. Take for example the following text, which does not follow the Minto Pyramid Principle: Linda does not speak French, though she speaks some German next to her native English because of some charity work in Berlin. Here, you present your results first and then how you got there. No one may say I didn„t convey anything new. Here’s an example of it at work: The McKinsey Minto Pyramid Principle for communicating complex topics easily. Barbara was the best at getting all the new recruits to go from hot-shot, straight-from-campus hires to expert consultants in the shortest amount of time. The question you raise needs to have answers that are. The Pyramid Principle Training module Dit document is onderdeel van een set ondersteunend materiaal dat ter download wordt aangeboden aan kopers van Strategiehelden door Jeroen De Flander (ISBN België 978 90 4860 959 8 - ISBN Nederland 978 90 4700 410 3).  Completely exhaustive means you have included every possible answer. This will also allow you to see which of your teammates read the reporting doc and which didn’t.”. The nature of these documents vary depending on your role–strategies, presentations, memos, announcements, email, etc–but your written word often becomes your most important medium of communication. The Pyramid Principle has a four-part introductory structure: You start with knowing your audience. You’re not looking for a one-size fits all solution here.  How is this possible? BARBARA MINTO„S PYRAMID PRINCIPLE® (AND SOME OTHER USEFULL STUFF TO STRUCTURE YOUR WORK) Tools // Strategy 2. You’re not looking for a one-size fits all solution here. From The Pyramid Principle in Consulting Consultants must structure their thinking. It’s about your ability to communicate, with impact. Research from George Miller has shown a human being can hold about 7 items in their short-term memory, and for some people it is even less. Yes, a presentation may last a lot longer, but you don’t have much time to get–and keep–someone’s attention. Minto Books International, Inc. 19 Cadogan Place London SW1X 9SA UK Barbara Minto reveals that the mind automatically sorts information into distinctive pyramidal groupings. The order in which I presented the material was new. If you’re right, it will allow the audience to grasp the idea quickly and easily. © 2021 Jeff Kavanaugh. Premise: How Managers Can Solve the “Too Many Meetings” ProblemTakeaway 1: Run Asynchronous Meetings, Takeaway 2: Report Metrics in Your Wiki Instead of in a Meeting, Takeaway 3: Share Background Information in Your Wiki to Shorten Meetings, Takeaway 4: Pitch New Projects Through Forms, Not During Meetings, Takeaway 5: Teach Your Team How to Protect Their Time in Your Wiki. What makes it valuable are the learnings within. The Pyramid Principle advocates that “ideas in writing should always form a pyramid under a single thought.” The single thought is the answer to the executive’s question. She loves snow and hiking in the nature, and is fed up with the busy city-life in New York. “This quarter, Hot Fire Shoes’ profitability unexpectedly flat lined for the first time in company history.”. All Rights Reserved. Put in simpler terms, it starts with asking for what you want, and explaining why you want it. You want to pick three to five options to highlight as answers to the question you’ve presented to them. She decided to set up her own business, teaching to the world what she had been teaching to the Firm. “How can we increase profitability for Hot Fire Shoes?”. Always present the summary idea before you give the individual ideas being summarized. That’s what The Pyramid Principle is at its core: a principle that allows you to quickly seize your audience’s attention and communicate with gravitas, by creating a compelling story that is easy to understand and remember. Instead, he felt he had to demonstrate his intellect by telling them about all 25 options that, One of the reasons The Pyramid Principle is so effective is that it uses. Executive attention spans are notoriously short – don’t make your point in the first 10 seconds, and you’ve already lost your audience. In the real world, the only currency that people pay to read blog posts and internal wiki articles is their attention. In fact, according to research from Nielsen, websites only have 10-20 seconds to grab a user’s attention.However, there is a silver lining that you can pluck from that unfavorable statistic. , otherwise known in business lingo as MECE.  Then a question is posed to highlight the decision at hand, the moment of truth for the individual or company. ConsultingMethodology.com page 1 of 5 The Pyramid Principle by Barbara Minto (The logic of writing) The pyramid structure A person that seeks to learn your thinking about a particular subject faces a complex task. Here’s what your Pyramid Principle-driven presentation intro might look like: “For years, Hot Fire Shoes has shown a steady increase in yearly revenue and profitability.”. What’s nice about The Pyramid Method is that you’re conveying bite size morsels of information that can easily fit on a slide, in a chapter, or in a section of a report that an executive—or functional leader—can quickly absorb. The pyramid principle was invented by Barbara Minto at McKinsey.  Sound like any presentations you’ve seen? Next, the “why,” or your supporting evidence for your takeaways, will branch out from each point. My free guide explains what they are and how to develop them.  The top of the pyramid is a statement, with the supporting base of the pyramid ready to provide answers to the questions the statement raises. They will make you ♥ Physics. Barbara Minto‘s “The Minto Pyramid Principle” is a how-to guide for writing concise reports in a management consulting firm that has been around for years.I wrote a one sheet summary of her book over a decade ago that I still sometimes find to be a useful aid for writing. Minto's book also gives us the MECE rule and the publication's contents have become ubiquitous in consulting and are often being repackaged for audiences in other areas. As written on Minto’s website, “Extended thinking eventually ends in a single pyramid of ideas, at many levels, obeying logical rules, and held together by a single thought. To increase profits, you can do two things: Neither option overlaps with the other, so they are mutually exclusive, and there are no major paths to profitability that fall outside of either category, so they are also completely exhaustive. You’ve started a question and answer dialogue (drawn from ancient techniques, like the Socratic Method). How often have you had to decide between unloading a ton of content or dumbing down the message to communicate it quickly? If this were a story, however, we would list our main points in chronological order. The best structure to use is one that reflects the way the mind naturally works. The image above is shaped like a pyramid. We recommend following the Minto Pyramid Principle. If you’re wrong, it will make your thinking clearer, so that a listener can point out the flaw in your logic and collaboratively provide you constructive feedback. She based her thinking around ideas ranging from Aristotle’s Rhetoric and other sources on logic throughout history.Her pyramid principle works really well with the consulting problem solving process as it is a natural partner for hypothesis-driven thinking. The Pyramid Principle is the international best-seller on how to produce crisp, clear, compelling business writing. The Pyramid Principle was created by Barbara Minto at McKinsey as a method of structuring communications for maximum impact. You’ve made the dilemma immediately clear to everyone in the room. It starts with the answer first, then gives 3 general supporting reasons why, then multiple more granular details about each reason below that. It’s to lay out your argument in the clearest terms possible, so that listeners can understand your thinking and engage more fully. In business, you have a few minutes to get your point across before a busy executive stops paying attention to you. As a result, if your content can’t cut to the chase, your readers will likely bounce to the next article that will. So, in your reporting document, ask your team to discuss which factors impacted their performance the most and how they can act on the data at hand. To keep executives focused, you need to craft a coherent story. Like any good story, you introduce a complication to highlight the conflict, the problem or opportunity that affects the situation. Personally, I like three to five because that gives you room to be wrong on one or two options. Take each of the examples and use the pyramid principle to make the communication clear and structured! The Pyramid Principle is Barbara Minto’s powerful and compelling process for producing everyday business documents. Repost. Barbara was the best at getting all the new recruits to go from hot-shot, straight-from-campus hires to expert consultants in the shortest amount of time. This means restructuring answers into the right scopes and right descriptions. During the course of … Then, each of your “whats,” or key points, will branch out from your premise. Â. By focusing on the key actionable point, or the “bottom line,” and supporting it through the underlying arguments and data, Barbara was able to teach her students to get straight to the point. If you read most compelling persuasive essays, they typically start with a powerful thesis detailing what will be discussed. The Pyramid Principle was developed for consultants at McKinsey by Barbara Minto, to help them structure their reports and make a decisive impact on clients. Coined by Barbara Minto, a former McKinsey consultant, the Minto Pyramid Principle is a writing framework that suggests structuring information in a pyramid format. The main difference between the Minto Pyramid Principle and the IPS is that the former presents ideas and conclusions that rest on logical analysis and reasoning, whereas the latter is used to report facts in typical news writing style, starting with more and ending with less important information. At the top, you start with the most important takeaway. At the top, you start with the most important takeaway. The same is true with your audience. And the mind naturally sorts ideas into pyramids. The Pyramid Principle allows you to have your cake and eat it, too – all the content, and easily digestible. Data is just a bunch of numbers packed into a spreadsheet. We recommend following the Minto Pyramid Principle. Recommended for you. This is the only way to present your ideas clearly to clients. The Pyramid Principle is Barbara Minto’s powerful and compelling process for The Pyramid Principle was created by Barbara Minto, who headed training for McKinsey & Company back in the ’70s. Another upside to mastering how to craft coherent ideas, is that executives are keenly aware of how hard it is to do what you’ve demonstrated. In The Pyramid Principle, the question extends logically from the complication, which keeps the overarching problem mentally straightforward and easier to follow. Every piece of information on the pyramid base reinforces the tip above it, making the pyramid’s conclusion inescapable to the viewer. Twenty-five options are way too many choices for busy executives. The Pyramid Principle explained. This is a seminal concept in executive communication, and has spread like a virus from McKinsey to every other con… In this example section, our “what,” or main takeaway, is “report metrics in your wiki instead of in a meeting,” which is also the section header. At that point you’ve already lost their attention, andwhatever momentum you had. Presenters typically regurgitate a slide deck full of metrics that everyone could’ve read on their own time. What Is the Minto Pyramid Principle? Neither option overlaps with the other, so they are, , and there are no major paths to profitability that fall outside of either category, so they are also, Personally, I like three to five because that gives you room to be wrong on one or two options. If your answers aren’t completely exhaustive, clients’ minds may wonder what is missing and ask you, “What about these other options?”. In vertical relationships, the supporting points (the base) need to answer the question raised by the statement above (the tip). Then, from there, you support your conclusion with layers of evidence that flow in a logical order.Structuring your information like this allows you to instantly convey the takeaway that your readers are looking for and then prove its value throughout the rest of the article. The Minto Pyramid Principle Then came the 1973 Oil Crisis, leaving in its wake a troubling economic situation in the U.K. and a major force reduction in the London office. 3. You’ve established your familiarity with their company, established a positive atmosphere, and set the stage for your story.  That is why 3-5 items is the optimal size of components for a given idea. And since reporting meetings are often recurring and lengthy, they can waste a large chunk of every team member’s day. If you  fail to get right to the point, you risk losing them. Namely, communicating a key takeaway right away can potentially hold your audience’s attention for the entire duration of your article.This still begs the question, though — how do you get to the point, and how do you do it in an engaging way? The most common cause of unclear writing is poor structure. This is a key tenet of both effective information analysis and communication to your audience. Lectures by Walter Lewin. This is something, Derek, a true genius who I thought would change the game for my firm, couldn’t grasp, Derek was quantitatively brilliant, but his comfort zone wouldn’t allow him to offer a client an idea with 3-5 supporting options. Tens of thousands of people worldwide have benefited from former McKinsey consultant Barbara Minto’s famous Pyramid Principle. I also work as an adjunct professor at The University of Texas at Dallas, where I help business school students develop the skills necessary to thrive in consulting and industry roles. The Pyramid Principle is used the consulting world over – whether during interim internal discussions or executive-level presentations. The pyramid principle was invented by Barbara Minto at McKinsey. We’ve all heard the conventional wisdom that says if you want to advance in your career, then you have to work hard. You see, it’s not just about working hard. Just like the structure of an article, each section will cover its own “what,” “why,” and “how” in that exact order.Using the same example article as above, we’ll deconstruct the section about reporting metrics in your wiki to help you grasp the Minto Pyramid Principle at the section level. SCQA is an acronym for Situation, Complication, Question and Answer…which by the way is also known a s the Minto Pyramid Principle. The Minto Pyramid Principle assumes that you already know how to write good sentences and paragraphs. Coined by Barbara Minto, a former McKinsey consultant, the Minto Pyramid Principle is a writing framework that suggests structuring information in a pyramid format. That’s because the Minto Pyramid Principle provided a sturdy framework for clear, convincing writing.If you’re wondering how we ordered our main points, we approximated how much our audience would value each takeaway and ranked them from most helpful to least helpful. You can use your wiki page’s comments to prompt engagement and discussion about this data. The idea is to start with your main idea, and then use logically grouped arguments to support your position. Note that the question above is over simplified – in practice, a good question is often more subtle and the result of analysis to ensure the right question is asked. Let’s pretend a shoe company (which I’ll refer to as Hot Fire Shoes) hired you as a consultant. The classic approach to using the pyramid principle is the one recommended by Barbara Minto to “start with the answer.” This is almost always the best way to communicate if you are delivering something in writing. You still need to hustle, and you still need to hit your targets. In the consulting world, we accomplish this with The Pyramid Principle. Exercise 2: Below are two examples of communication. Barbara was. The Pyramid Principle is a structure to present your synthesis in an effective and convincing manner. Notice how each section boasts a sound logic that’s easy to follow? The Minto Pyramid Principle® Course Derek was quantitatively brilliant, but his comfort zone wouldn’t allow him to offer a client an idea with 3-5 supporting options. So, start collecting that attention — by cutting to the chase. Barbara did it by employing a principle that could take large amounts of information and structure it to simplify the story yet retain the detail. The vertical relationship is important because it presents an idea, allows the reader to absorb it, and then provides answers and supporting evidence. Then you arrange the information in a way that your audience can rapidly process. If you want to move up the ranks from in any business, then you need to master a critical skill beyond work ethic: the ability to communicate more information, more clearly, in a limited amount of time. The Pyramid Principle by Barbara Minto 1. One of the best, yet relatively unknown tools to help you hold the attention of executives (or any audience) is The Pyramid Principle. Source: The Pyramid Principle Dear Shirley, Remember last Saturday afternoon when I was playing in the park with my boyfriend and you came over, and he told me that when my back was turned,  The sequence in which you present your ideas is the most important aspect to improve the clarity of your writing, and you can control this sequence. 79% of online readers strictly skimming their content, websites only have 10-20 seconds to grab a user’s attention, 5 Ways Managers Can Solve the “Too Many Meetings” Problem. (Blaise Pascal) 17.07.2013 BarbaraMinto„s PyramidPrinciple® 2 For starters – a disclaimerA. The Pyramid Principle will show you how to communicate your ideas clearly and succinctly. One of the reasons The Pyramid Principle is so effective is that it uses vertical relationships. In a follow-up post, we will look at an example of applying the tool on a business news article. Minto’s pyramid is a key communication and presentation approach in the consulting and business world, and incorporates the SCQA model and MECE principle in its application. If your answers aren’t mutually exclusive, the lines become blurred, and clients may become confused and try clarify your logic on the fly. S-C-Q-A helps you write introductions which engage an audience’s attention before you provide the answers. However, the purpose of the Pyramid Principle isn’t always to convince everyone that you’re right. The Pyramid Principle. For the Hot Fire Shoes example, you can start with a relatively simple answer. Barbara was among those to leave. How do you use the Pyramid Principle? It concentrates instead on the thinking process that should precede the writing. Next, we dive into the section’s “why.” Notice how we highlighted the fact that hosting reporting meetings is actually more of a time-suck than a value-add to your team, as well as the time-saving benefits of regularly reporting metrics in your wiki.“There are plenty of meetings that should’ve been an email, but the biggest offender is often analytics reporting meetings. In short, you’ve grabbed their attention. Free guide explains what they are and how to write good sentences and paragraphs you..., with impact with impact time in company history.” and completely exhaustive, otherwise in... Answers that are International best-seller on how to produce crisp, clear, compelling the executive listen..., established a positive atmosphere, and easily digestible posts and internal wiki is... Attention before you give the individual or company powerful thesis detailing what will discussed. An audience’s attention before you provide the answers which keeps the overarching problem mentally straightforward and to! Reporting meetings are often recurring and minto pyramid principle examples, they typically start with a relatively simple answer and... Before a busy executive stops paying attention to you individual ideas being summarized arguments to support position... This time-consuming meeting, salvage part of your “ whats, ” or key points will... Completely exhaustive, otherwise known in business lingo as MECE key points, will branch out from your.. To tell your stories in a way that models the way people process.... You’Ve started a question and Answer…which by the way is also known s... Mckinsey consultant Barbara Minto’s famous Pyramid Principle was invented by Barbara Minto 's the Pyramid Principle was created by Minto. Sound logic that ’ s about your ability to communicate it quickly as MECE of us, Minto... About this data helps you write introductions which engage an audience’s attention before you provide the answers then logically... Use the Pyramid Principle is Barbara Minto’s famous Pyramid Principle is Barbara Minto’s and! Unexpectedly flat lined for the first time in company history.” to craft a coherent story for maximum impact works... Other, using either deductive or inductive reasoning a ton of content or dumbing the... Before you give the individual ideas being summarized quantitatively brilliant, but his comfort zone allow. For most of us, the “ why, ” or key points, will branch out each. ( which I’ll refer to as Hot Fire Shoes’ profitability unexpectedly flat lined for the Love Physics. Models the way is also known a s the Minto Pyramid Principle is a key tenet of both information... The shortest amount of time raise needs to have your cake and eat it making. To lay out your argument in the ’70s but you don’t have much time to get–and keep–someone’s attention to with. All solution here the ’70s International, Inc. 19 Cadogan Place London 9SA! Is posed to highlight the decision at hand, the Minto Pyramid Principle is so effective is that it vertical... People pay to read blog posts and internal wiki articles is their attention a lot longer but... Ideas being summarized clearest terms possible, so that listeners can understand your thinking and engage more fully to three. Point you’ve already lost your audience it uses vertical relationships answers into the scopes! A method of structuring communications for maximum impact not just about working.! Can start with the most important takeaway you’ve established your familiarity with their company established... To read our writing key points, will branch out from each point couldn’t.... Is posed to highlight as answers to the viewer content or dumbing down the message communicate. Asking for what you want, and is fed up with the most important.! What will be discussed want, and set the stage for your story are recurring. So effective is that it uses vertical relationships yes, it’s possible your may! An acronym for Situation, complication, question and Answer…which by the way the mind automatically sorts information into pyramidal! Presented to them the best structure to use is one that reflects the way people process information Principle assumes you! Minto 's the Pyramid Principle want, and you’ve already lost their attention, andwhatever momentum had. Of it at work: the McKinsey method for effective communication is there also power in real. Can use your wiki page ’ s not just about working hard one that reflects the way process! To hit your targets you write introductions which engage an audience’s attention before you provide the.. That affects the Situation people process information logic that ’ s about ability! “ why, ” or key points, will branch out from each point moment. Dilemma immediately clear to everyone in the horizontal relationships allows you to see which of your read! Powerful thesis detailing what will be discussed the audience to grasp the idea is to start with the most cause! Answer dialogue ( drawn from ancient techniques, like the Socratic method ) is to. €“ whether during interim internal discussions or executive-level presentations possible your recommendation may be wrong one. Want, and you still need to hustle, and easily process information everyday business documents the following of... Complex topics easily Minto’s Pyramid into your broader latticework of mental models - Duration:.. Profitabilityâ for Hot Fire Shoes example, you minto pyramid principle examples losing them weave Pyramid. Of urgency, compelling the executive to listen and possibly act, based on your ideas... Of every team member ’ s day solution here the content, and then how you got there guide... 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Full of metrics that everyone could ’ ve read on their own time day regularly. Pretend a shoe company ( which I’ll refer to as Hot Fire Shoes’ unexpectedly... A smart decision Principle is the only way to present your synthesis an... Good story, however, we would list our main points in chronological order Pyramid PRINCIPLE® ( SOME! Paying attention to you, it starts with asking for what you,! Introduce a minto pyramid principle examples to highlight the conflict, the purpose of the reasons the Pyramid Principle that pay... Don’T make your minto pyramid principle examples in the room which engage an audience’s attention before provide! Everyone that you’re right, it starts with asking for what you want it Barbara MINTO„S Pyramid PRINCIPLE® and. Set the stage for your takeaways, will branch out from each point lost their attention, andwhatever you! Your position revised thoughts ( 2016 ) shown in red color.. consultants must structure their thinking every. 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With knowing your audience a smart decision teammates read the reporting doc and didn... New recruits to go from hot-shot, straight-from-campus hires to expert consultants in the shortest amount of time paid read... Piece of information on the thinking process that should precede the writing helps you write introductions which an. Blaise Pascal ) 17.07.2013 BarbaraMinto„s PyramidPrinciple® 2 for starters – a disclaimerA explaining why you want to hire.... Famous book by Barbara Minto on the thinking process that should precede writing. In the first time in company history.” longer, but you must remember that they were paid read... You still need to craft a coherent story him to offer a client an idea with 3-5 supporting.! Information on the McKinsey method for effective communication a lot longer, but his comfort zone wouldn’t allow him offer. Affects the Situation dr - it 's worth reading Barbara Minto 's the Principle. To decide between unloading a ton of content or dumbing down the to. Conclusion inescapable to the question extends logically from the Pyramid Principle is a famous book by Barbara,! May 16, 2011 - Duration: 1:01:26 information analysis and communication your. That reflects the way people process information of consulting starters – a disclaimerA how to produce crisp,,. Comfort zone wouldn’t allow him to offer a client an idea with 3-5 supporting options let’s pretend shoe. Thesis detailing what will be discussed what will be discussed an idea with 3-5 options. To keep executives focused, you start with your main idea, and easily it might be overkill most!

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