Identity of a take-out coffee-shop was briefed to execute in steampunk style, by Backbone Studio.
When you see the final product, you rarely go into the making process details. This is not the case of Gawatt branding.
"To graphically embrace the conceptual approach, we created a pattern depicting products making processes. The pattern formed the basis for identity development. Naming was also successfully deployed in the design. “Gawatt” means cup in Armenian, yet, if without first two letters - name of the universal steam engine inventor or unit of power that one can get with a cup of coffee. In this logic, we designed different sizes of cups depending on the power charge of their contained – watt, kilowatt, megawatt, terawatt."
Positioned in above middle segment, Gawatt fills in the existing gap of take-out coffee-shops in Yerevan delivering the joy and excitement to its target audience.