Loeffler Randall Collection 14
Art Direction and Lookbook by NY-based multi-disciplinary creative agency RoAndCo.
"We collaborated with designer Jessie Randall to create an upbeat and playful lookbook for Loeffler Randall’s Spring ‘14 collection. The combination of fresh prints and whimsical poses results in animated dynamism that is equally feminine and sporty. Working with photographer Tom Hines, we translated the performative nature of this lookbook into animated gifs to instill a greater sense of energy."
The combination of fresh prints and whimsical poses results in animated dynamism that is feminine and sporty.
RoAndCo, founded in 2006, is a multi-disciplinary creative agency that serves as a visual thought leader, aiming to thoughtfully distill a client’s inspirations, ideas and motivations into fresh, sincere and compelling brand messages that engage and resonate.
Credits: Photography - Tom Hines // Stylist - Kat Typaldos // Hair - Anthony Campbell // Makeup - Tracy Alfajora