Presented at Milan Design Week 2014 by Italian designer Joe Velluto.
Italian design studio Joe Velluto has collaborated with motorcycle company NorthEastCustom to make a bike-shaped piece of furniture that replaces metal and plastic with glass, wood and wool.
Exhibited at the Triennale di Milano museum during the Milan design week, the JVLT014 is part motorbike, part sculpture, and was designed as a piece of furniture that has the features of a mode of transportation. "The motorbike is inspired by the world of furniture, to become an object to be admired and freezing its mobile nature in immobile," said the Joe Velluto team in a statement.
With a frame finished in baby blue and a body made almost entirely from wood, but still containing an engine, the JVLT014 is unusual in both furniture and motorbike design. "The motorbike, normally a symbol of mobility, is now immobile to radicalise the vision of the custom. All the pieces of the motorcycle are corrupted and then reinvented with new elements coming from the house world. Regarding the choice of materials, they're all very different from the ones which are normally used in the construction of a motorcycle, wood, glass, cork, felt and leather take place of metal and plastic. Everything becomes sheerer, less industrial and with an artisan taste."
JoeVelluto (JVLT) is a design and communications studio located in Vicenza. In 2002 it entered the competition “Opos Under 35” with “RosAria,” disposable rosary beads made from bubblewrap, the studio’s first official project which soon became part of a number of permanent design collections both in Italy and abroad. The following is a list of the studio’s most significant events: in 2005 it presented the book Salefino: nuovi sapori dal design italiano, Editrice Abitare Segesta; in 2006, together with C. Morozzi, it launched the communications project “Nazionale Italiana Design” alongside a new brand called “CoincasaDesign”. The project received a honour mention from international jury of XXII Compasso d’Oro ADI Prize. Since 2006 it has worked on projects for display design and installations; in 2008 the Coroitalia project “Saver” received a mention in the ADI Design Index. In November of the same year the studio presented the exhibition/event “UseLess Is More”–the very first interpretation of the concept of “Adesign”; the title was also used for a book published by Corraini. In 2011 Solo exhibition “funcooldesign” curated by Oliviero Toscani, Triennale Design Museum, Milan. JoeVelluto (JVLT) currently works in the publishing sector for companies; it also does consulting as well as artistic coordination.