The Happy Show
At the Institute of Contemporary Art's (ICA).
Filling the Institute of Contemporary Art's (ICA) entire second-floor galleries and ramp, and activating the in-between spaces of the museum, The Happy Show offers visitors the experience of walking into Stefan Sagmeister's mind as he attempts to increase his happiness via mediation, cognitive therapy, and mood-altering pharmaceuticals.
"I am usually rather bored with definitions," Sagmeister says. "Happiness, however, is just such a big subject that it might be worth a try to pin it down." Centered around the designer's ten-year exploration of happiness, this exhibition presents typographic investigations of a series of maxims, or rules to live by, originally culled from Sagmeister's diary, manifested in a variety of imaginative and interactive forms.
Credits: CREATIVE DIRECTION: Stefan Sagmeister // ART DIRECTION & DESIGN: Jessica Walsh // DESIGN: Verena Michelitsch, Jordan Amer, Simon Egli, Martin Gnadt, Santiago Carrasquilla, Esther Li