Honda 'Hands'

By oscar-nominated directors Smith & Foulkes and Nexus Productions for Honda UK.

Curiosity is at the heart of Honda’s latest brand campaign which focuses on the curious spirit that has made the engineering company the largest engine manufacturer and racing company in the world.

In the films we see an engineer’s inquisitive hands intricately play around and transition between Honda products and in the process show viewers the story of Honda’s greatest achievements.

Smith & Foulkes said: “There is a kind of folklore to Honda and they are held with great affection and justifiable pride. We wanted to pay tribute to that by encapsulating some little touches within the film for the more knowledgeable eye that referred to these landmark moments in the company’s history.”

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