True Colours Campaign
Superb campaign for Faber-Castell by Germany agency Serviceplan.
For Faber-Castell, the stationery manufacturer steeped in tradition, Serviceplan is devising a campaign with exceptional imagery. This extremely eye-catching and humorous campaign demonstrates the true-to-life colours of Faber-Castell colouring pencils. Quite literally: the True Colours. The Faber-Castell colouring pencils appear as never before, combined with real objects such as a dachshund, a shark or an aubergine. The purpose of this campaign is to emphasise just how authentic these "True Colours" are, since the Faber-Castell colouring pencils are the best tool for bringing creative ideas to life with particularly realistic colouring. The advert needs no words and lets the picture speak for itself.