Mercedes Benz Print Campaign

Look to the side without looking to the side.

Mercedes Benz Print Campaign

This print campaign by Jung von Matt for Mercedes Benz' Blind Spot Assist feature plays on the fact that you don't have to turn your head and look over your shoulder while driving by featuring a compelling illusory visual. Shot by photographer Klaus Merz, the three ads read 'Look to the side without looking to the side.' "While it's true, this is simply the same ad executed three times, the unusual image is so compelling, I don't mind seeing variations on it. But it'd be nice if they'd found three different ways to say it in the headline."

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Inspiration ID: #00212 Uploaded by: NationalTraveller.com Views: 11985 Source: http://www.klausmerz.com

WHAT DO YOU THINK?

By Javi
2012-09-04 08:51:23

Very creative results!

By din
2012-05-27 17:57:33

superb campaign and idea!!

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