The Faceless Boss: A Look Into the Uber Driver Workplace. Anna Gallegos, a writer for The Lexblog Network, wrote an article titled The Four Biggest Legal Problems Facing Uber, Lyft and Other Ridesharing Services. Investopedia requires writers to use primary sources to support their work. Uber. (2016). "Growing and growing up." Accessed April 18, 2020. We've received widespread press coverage since 2003, Your UKDiss.com purchase is secure and we're rated 4.4/5 on Reviews.io. Topics such as duty of loyalty, diversity, privacy, worker’s rights, global climate change, and risk management will be discussed. Uber and Lyft allow their Drivers to deny service to the disabled, and they do not train Drivers how to meet the legal needs of disabled customers. Unfortunately, trade design patents last for 15 years. Los Angeles Times. Retrieved from http://www.latimes.com/business/technology/la-fi-tn-uber-la-assault-20160721-snap-story.html, Levin, S. (2017). Uber could have spent their budget on TV, billboards, and media ads, but they chose to invest their budget on campaigns tailored to the Indian culture. An initial glance shows Lyft doing better than Uber and the industry norm in terms of gender. As a result, Ponce was charged with a rape of an unconscious person and assault with intent to commit rape. "Uber announces pricing of initial public offering." Uber faces punishment for standing with anti-sexual violence advocates to protect survivors’ right to determine how their information is disclosed. After talking to more female engineers in the company, Fowler found out that some of the ladies had reported inappropriate interactions with the same manager before she worked at Uber. Uber: An Unethical Company. A. In March of 2017, Uber published its diversity numbers for the first time since its conception in 2009. Uber has a strong foothold in the ride sharing market and is well protected from competitor infringement, however, a barrage of criminal charges brought against Uber Drivers may cause damage to Uber’s brands and tarnish its reputation. According to two former Uber employees, it is easy to track customers with a tool called “God View.” God View allows corporate employees to view the location of Uber vehicles and customers who requested a car. Uber reserves the right to collect personal information about its users when they create an account or use their services. This was not the first time Uber faced privacy concerns. H. (2016). A possible explanation is that Uber believed that since they had deactivated Drivers who were charged with criminal acts and assisted police investigations, they absolved these grievances. Uber partnered with the Grace Hopper Celebration of Women in Computing to recruit more women in the tech field (Uber, 2017). This may be due to a lawsuit brought against Uber in July that claimed that Uber was negligent to a woman’s rape in 2014 (Kelly, 2016). The following are few of the ethical issues which are highlighted: Ethical issues Passenger Safety: According to New York Times, many UBER drivers have been convicted with sexual harassment and sexually assaulting of the passengers. Copyright © 2003 - 2021 - All Answers Ltd is a company registered in England and Wales. Despite being the largest ride-sharing firm in the world, Uber has consistently failed to make a profit since its inception. Customers share their ride with strangers and split the cost. Uber’s entrance into this market was impressive. Since Uber’s biggest competitor, Ola, had home field advantage in India’s ride share market, Uber had to come up with a creative strategy to gain market share. "Use Uber in cities around the world." In addition to this, Ponce served six months in jail and was required to register as a sex offender. San Francisco-based tech company Uber was founded in 2009 as a way to connect people in the city who needed rides (but couldn't find taxis) with limousine and town car drivers who wanted to make extra money. The company went public in May 2019 and the stock trades under the ticker symbol UBER. , Today, Uber connects drivers and passengers in 400 cities worldwide and its drivers include, not just professionals, but also average people willing to drive strangers around for a fee. The company launched its UberEats food-delivery app in 2014 and a helicopter taxi-service to JFK airport in New York City in 2019. , Uber has seen a number of competitors, such as Lyft and Via, spring up in the ride-sharing business and the company has faced regulatory issues worldwide. The Ringer. Uber’s services intrigue millennial, business professionals, children, and the elderly (Brown, 2017). Since the number of hours a Driver can work are not limited, the possibility of accidents and injury is increased (Shahani, 2017). Although it was illegal to terminate an employee based on these complaints, Fowler quit Uber sooner after and joined Stripe (Levin, 2017). A California woman sued Uber Technologies in July for negligence that led to her being raped. A Washington Post investigation found that Uber prioritizes liability concerns over safety, prompting Sen. Richard Blumenthal (D-Conn.) to demand answers from Uber … You can learn more about the standards we follow in producing accurate, unbiased content in our. And he said he thinks Khosrowshahi can still polish Uber… Company Registration No: 4964706. Uber could combat this concern by appealing for common law trade dress protection. "Uber Reports First Quarter 2019 Results." Trademarks also appreciate over time, making it a valuable asset as the business’s reputation grows. "AB-5 … Retrieved from https://storify.com/justinbrown21/uber-s-target-market, Dough. Reference this. Copyrights protect “original works of authorship” which includes literature, drama, music, etc… Rather than protect the actual product or service, copyrights protect the “form of expression”: “Copyrights can be used to protect your company’s original creative works, such as your sales brochures, advertising and promotional pieces, books, videos, songs, photographs, and website content, from being used by others without your permission. The purpose of this paper is to provide an in-depth case study of Uber based on legal and ethical principles in relation to Uber’s internal and external affairs. Uber can’t be ethical – its business model won’t allow it October 4, 2017 5.34am EDT. Uber Has Published Its Much Sought After Diversity Numbers For the First Time. The goods must be presented at the right place and at the right time. Uber already faces complaints from various governments that it shirks its tax liabilities onto its drivers and that the drivers are often non-compliant about paying their taxes. More tax legislation could exacerbate the problem and will also mean either an increase in ride fares or the end of Uber operations in that particular city or state. Uber. While this is a mild inconvenience for Apple users, Android users are not even given this option. Because Uber is more trendy than cabs and public transportation, millennials and business professionals especially enjoy Uber’s services. Because of this, there is more competition between Uber drivers and traditional taxis. Uber. "German court bans Uber's ride-hailing services in Germany." Accessed April 18, 2020. Since Uber Drivers are considered independent drivers, their breaks may come at the cost of losing a pick-up request at a peak time (McHugh, 2016). How Do We Want Uber to Look and Feel? Over the past couple of years, one particular company has seen more than their share of scandals. *You can also browse our support articles here >. While Uber attempted to fight these claims because their Drivers are independent contractors, many of these complaints can be linked to Uber’s background check policies. While Uber says they are environmentally friendly when compared to other ride share companies, Uber does not have the complications that come with industries that produce waste and large amounts of emissions from a physical plant. (1828). Even though the design does not have to contain words, it should be recognizable regardless of the customer’s native language. When the ride is over, Uber has a 24/7 support team ready to respond to questions about the ride and to help retrieve lost items (Trip Safety, 2017). Instead, it is the shopper's tip that gets reduced. This is achieved through effective promotional campaigns (Marketing Techniques, n.d.). Evaluation measures the effectiveness and success of marketing activities. Uber. The fourth and fifth phase focused on the long-term success of their venture. Drivers are free to take bathroom breaks when needed, but they have to clock out. Uber has a lax policy on how many hours a Driver can work, but it tightens the reigns on monitoring the Driver’s performance. As the technology company expands and is met with governmental opposition and protest, it will find it harder to get drivers to compete against established taxi companies. T. (2015). With 42 percent of its employees identifying as female, Lyft appears to fare better than Uber. We also reference original research from other reputable publishers where appropriate. This misuse is exemplified in 2011 when venture capitalist, Peter Sims, received text messages from a stranger telling him exactly where he was while he was traveling via Uber in Manhattan. Uber. Trademarks, Copyrights, and Patents: Why Business Owners Should Care About Intellectual Property. Retrieved from https://www.recode.net/2017/3/28/15087184/uber-diversity-numbers-first-three-million, Bhuiyan. Since Uber paid attention to cultural nuances and strategically integrated itself into the culture, they were able to cater changing preferences and business environment from city to city. BuzzFeed News Retrieved from https://www.buzzfeed.com/johanabhuiyan/uber-is-investigating-its-top-new-york-executive-for-privacy?utm_term=.ponRVp3aE#.xxqEyLgX2, Brown. This claim prompted UC Berkeley to research the environmental impact of Uber and its competitor, Lyft. The correct product or service must be determined and presented in a manner that is aesthetically pleasing to look at and it must function well. A. Two problems: Uber has made a stink about potential privacy issues before, even when cities have asked for much less precise data, because it … They did this by first trademarking their basic icon design, then by adding various features as they expanded their offerings. There are several reported cases when Drivers opted out of relieving themselves during peak times to make more money (McHugh, 2016). Once such indiscretion occurred when an Uber Driver locked a service animal of a blind customer in the trunk. Uber made no comment. The authorities have begun charging Uber drivers access fees to drop-off and pick-up customers at the airport. The access fees increase the cost of a ride for consumers, making the service less competitive when compared to traditional taxis.Â. Uber Drivers are independent contractors and can set their own hours. This lowers the price of the ride for the customer and limits the number of trips Drivers have to make. Retrieved from https://www.entrepreneur.com/article/23588, Shahani. A. Fowler expected a company of Uber’s size to handle the problem quickly, but she met resistance. Latinas and Blacks do not hold leadership positions (Hawkins, 2017). Accessed April 18, 2020. Measures need to be put in place that tracks customer awareness and satisfaction (Marketing Techniques, n.d.). Uber classifies its full-time and part-time employees as independent contractors, not employees. In doing this, Uber maximized their intellectual property protection and increased brand awareness. Their services are for anyone who does not own their own vehicle, are unable to drive, or who needs a designated driver. However, a closer look at the technical staff shows only 18 percent of the engineering division identifying as female. Registration is not required to own a copyright, but it is highly recommended. Indian marketing blogger, Prateek Malpani, analyzes Uber’s five phases of successful and effective market entry (Ramsenthaler, 2016). Since its official launch in 2009, Uber has faced a barrage of lawsuits from governments, Drivers, passengers, and competitors. The Lexblog Network. Since this can be approached in many ways, the possibilities are endless. Users have no reassurance that Uber would limit its location tracking to only five minutes after the trip ends (Hawkins, 2015). Unlike taxi services, Uber does not require finger print checks but uses their names and social security numbers. Correction on 3/11/2020: An earlier version of this article misstated that Instacart docks its shoppers' pay for unfulfilled items. Some countries and airports have banned ride-sharing companies altogether. This is the first law suit of this kind but employment lawyer, Kristina Launey, believes that this is the beginning of reform (Gallegos, 2014). "Uber and the labor market." CNNtech. Uber says they were mentioned in the top 100 Human Rights Campaign’s Corporate Equality Index. Through paying attention to local and regional differences, Uber was able to create new services that better catered to the people (Ramsenthaler, 2016). If demand for Uber was so low that there is a glut of drivers unable to take rides, then prices would fall. United States Census Bureau. IPWatchdog. Besides the Fowler sexual harassment case, many top executives either resigned or quit in response to these scandals. Uber. Uber IP: A Primer On the Patents, Trademarks, and Copyrights Owned by Uber. (n.d.) Retrieved from http://businesscasestudies.co.uk/business-theory/marketing/marketing-techniques.html, McHugh. It is important to diversify the workplace because individuals come from different walks of life and have special qualities that can enrich the company’s culture. Were there more rigorous background checks, or an in-person interview, even if someone had a clean background, it would act as a deterrent against certain behaviors (Lein, 2016).”. There will be a section of an opinionated conclusion at the end of the paper. Internal Revenue Service. The second stage involves developing is the marketing mix. According to the Americans with Disabilities Act (ADA), taxi services must not discriminate against disabled individuals and their vehicles must be wheelchair accessible. However, if an individual uses Uber as both a User and a Driver, the privacy statements apply (Uber, 2015). Kalanick needs to set an example, and not simply grow his empire. Uber's Streak Of Scandals: Is It Getting Bad Press Or Actually Less Ethical Than Other Companies? This paper aims to engage with the social issues emerging from the increasing reliance upon app-driven services, as they pertain to precarious labor and ethical standpoints in a digital era. Because these officials were prominent, well-respected individuals, Uber became a big deal in town before they officially launched (Ramsenthaler, 2016). In a traditional agent-principle relationship, if the agent (employee) causes harm or injury because of his negligence while performing his duty, the principle (employer) is liable. Both companies have a lot of work to do (Hawkins, 2017). The number of countries with Uber drivers in 2020.. Accessed April 16, 2020. "Update on AB5." "The History of Uber." 49-55). Quora Contributor Opinions expressed by Forbes Contributors are their own. Changes in laws can also affect how much Uber pays in taxes. The UCLA Rape Treatment Center was able to link Walter Alberto Ponce to the assault. Retrieved from https://www.merriam-webster.com/dictionary/stereotype, Trip Safety. There was another case in March that accused a Driver of attacking a female passenger who was picked up from a bar (Lein, 2016). Lyft’s Diversity Numbers are Better Than Uber’s, But Only Slightly. Ride share companies maintain they have no control over the Drivers or their cars and “merely control the application that facilitates the connection between passenger and Drivers, and thus are not liable for the negligence of the driver (Gallegos, 2014).”. While this was remedied by requiring Drivers to accept service animals, there are other safety concerns (Kelly, 2016). You can view samples of our professional work here. He pointed to the hiring of Uber's first-ever chief compliance officer and ethics officer as one example. Retrieved from https://theringer.com/brake-for-bathroom-breaks-f65cf6d68aad, Ogurchak. Uber’s campaign to make Uber trips as safe as possible and advocacy for women’s rights, portrays an image of a “reliable and progressive company (Ramsenthaler, 2016). Uber’s target market is vast and broad. Uber caters everyone from millennials to the elderly and in between. Accessed April 18, 2020. The overall cost is cheaper than riding by oneself. Prop 22 defines app-based transportation and delivery drivers as “independent contractors” and also adopts certain labor and wage policies that apply to drivers and companies. RideSharingDriver. Disclaimer: This work has been submitted by a student. As a result, a group called, Electronic Privacy Information Center, filed a complaint with the Federal Trade Commission saying that this was “unlawful and deceptive.” Uber argued that since this information was voluntarily given, they were operating within the law (Hawkins, 2015). Accessed April 18, 2020. The fifth phase concentrated on long-term success through cultural sensitivity. Registered Data Controller No: Z1821391. UBER has been subjected to many law suits and ethical issues. NPR. One could argue that background checks limit the possibility of something like this happening, but Uber’s policy is lacking (Lein, 2016). According to the victim, the last thing she remembered was drinking a complementary bottle of water provided by the Driver. (2017). Free resources to assist you with your university studies! Uber went public on Friday, May 10, in one of the biggest IPOs in history. In an updated statement, Uber says the issues have since been resolved. In its role as a liaison between customers and drivers, the company takes a cut and the platform is among the most successful in the world. Uber policy states that if one were to sign up for UberPool but are not matched, one would still be charged the UberPool rate. Rideshare drivers demonstrate against rideshare companies Uber and Lyft during a car caravan protest on August 6, 2020 in Los Angeles. In October of 2015, Uber launched an update announcing this would make the Uber application easier to use. Contrary to the average belief, millennials are interested in owning or leasing their own vehicles. This also means they do not receive benefits. This is not an example of the work produced by our Dissertation Writing Service. Molly McHugh, editor for The Ringer, writes that “a BBC report found that Amazon delivery drivers urinate and defecate inside their delivery van to keep up with intense demand (McHugh, 2016). Uber. Uber maintains that it is a technology company and that its sole function is to connect drivers and passengers. This works out well for the company–it can start operating in new markets easily and doesn't need to concern itself with employer-employee laws and the related responsibilities and obligations. We're here to answer any questions you have about our services. To ensure rider’s safety, Driver’s name, license plate number, photo, and rating is provided so customers know who is picking them up ahead of time. Uber’s Never Ending Stream of Lawsuits. Uber and Lyft’s Drivers are not employees. While this may seem like a fair trade off, changing pay rates keep Drivers on the road longer.   In a poll taken by NPR, 79 Drivers said they have driven 14-hour shifts or longer, and three people showed documentation for driving 20 hours in one day. Uber claims that by offering ride share opportunities, the total number of cars on the road and the necessity of owning a personal vehicle is reduced, especially in large cities. Overall, 63 percent of the staff is white, Asians make up 19 percent, with Latinas and Blacks trailing behind with 7 percent and 6 percent. Uber’s Target Market. At Uber, 5% of managers – 84 out of 1,704 – are Black. During this period, the appropriate marketing mix must be determined. Uber’s biggest problems are internal, but it does not have long to set those issues straight. Despite these remedies, Uber still have trouble broadening their diversity because of the multiple scandals facing the company. The plaintiff had no memory of how she got back to her room (Lein, 2016). If there is an underlying issue with the company’s culture, or if it is truly one of the many companies with ethical issues, it will rear its head again in the future—it’s only a matter of time. Although Uber advocates for more women in the tech field, their engineer department has only 15 percent women (Bhuiyan, 2017). Trademarks make the company stand out from their competitors and increase awareness. "AB-5 Worker status: employees and independent contractors." According to the U.S Patent and Trademark Office (USPTO), a utility patent is: “Issued for the invention of a new and useful process, machine, manufacture, or composition of matter, or a new and useful improvement thereof, it generally permits its owner to exclude others from making, using, or selling the invention for a period of up to twenty years from the date of patent application filing, subject to the payment of maintenance fees (Types of Patents, n.d).”, Uber’s utility patents are for their business methods, but since these methods are called into question and being scrutinized, there is a strong possibility that they will lose its protection if faced with a law suit. We had also instituted a 24/7 support line so that any employee can feel safe reporting unprofessional behavior (Uber, 2017).”, On February 19, 2017, Sam Levin wrote an article outlining sexual harassment claims made by Susan Fowler. Multitasking Drivers. But according to George Green, writer for Insurance Coverage Corner, insurance coverage depends on who is liable- the company or the Driver. Users). Hawkins. (2014). Uber claimed this permission was needed to provide the “most precise transportation service.” Since “location is at the heart of the Uber experience,” they request riders to provide more information to increase estimated times of arrivals and identifying the best pick-up locations. When attempting to break into the Indian ridesharing market, Uber first approached influential Indian officials. To export a reference to this article please select a referencing stye below: If you are the original writer of this dissertation and no longer wish to have your work published on the UKDiss.com website then please: Our academic writing and marking services can help you! 9th Dec 2019 So far, Uber has not regulated their Driver’s fuel efficiency, and since Uber is a substitute for taxis, it is arguable that Uber may cause the environment more harm from increased carbon emissions. These officials were able to test drive Uber’s services before posting about it on their social media channels. They are independent contractors. Individuals employed at will can be terminated at any given time with or without “good reason”, and he or she would have limited legal rights to fight it. In the past year, Uber only hired 3 percent more Black employees and 2 percent more Hispanic employees. A self-employed individual does not work for a specific employer who pays them a consistent salary or wage. J. Retrieved from https://danielsethics.mgt.unm.edu/pdf/uber.pdf, Uber (2017). To date, there are no official OSHA citations for noncompliance, but there is a serious issue that needs to be addressed. A. California Legislative Information. Accessed April 19, 2020. While some Uber drivers are professional drivers, others are average people driving others around for a fee. These partnerships included Capital One, Starwood Hotels, and Spotify (Fisher, 2016). Perhaps the most dangerous consent is the Location-Based Services Consent. "NYC Payment." According to Uber’s policy, violations result in disciplinary action, including termination and legal action (Bhuiyan, 2014). Retrieved from https://www.merriam-webster.com/dictionary/inclusion, Kelly. The National Law Review. These terms and conditions are necessary to protect the company if a Driver or agent become liable, or if there is a disputed claim. In the third phase, Uber took advantage of India’s rich festival traditions by offering free and discounted rides for special holidays. J. The third stage is perhaps the most important one: evaluation. Aside from government intervention, airport authorities have been cracking down on Uber drivers. Both Uber and Lyft’s websites offer $1 million in liability insurance plans for their Drivers. Furthermore, taxi service in Asia is fast, clean, cheap and, in some countries, can be paid for via NFC cell phones—negating Uber's competitive advantage of being able to pay for a ride with its app. Retrieved from http://www.annexcloud.com/blog/2016/01/28/ubers-marketing-strategy-in-7-steps/, Gallegos. In various countries, Uber is outright forbidden.  In others, there is a call for regulation in the industry or for the governments to declare the car-sharing app illegal. Here > to assist you with your university studies his previous job,.. 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